Danish design brand Reform is a really interesting company. It was founded back in 2014 by Jeppe Christensen and Michael Andersen who had noticed a growing interest in custom-made wooden kitchens. However, they were also aware of the fact that such kitchens are not particularly affordable and are often over budget for most people. They set up Reform as a way of offering extraordinary design at a reasonable price.

In order to do this they have designed unique kitchen fronts and countertops that are easy to combine with IKEA’s basic and most popular modules. Reform collaborates with internationally acclaimed architects and designers to challenge the traditional kitchen industry and create new ‘Everyday Classics’. They have so far collaborated with the likes of BIG – Bjarke Ingels Group, Cecilie Manz, Norm Architects, Afteroom, and Note Design Studio. There are also plans to work with Faye Toogood, Jean Nouvel and Inga Sempé in the coming year.

But for it’s latest design, Reform has collaborated with Lendager Group, one of the world’s top architecture firms when it comes to sustainable buildings and the circular economy. They chose to work with Lendager Group as it has exclusive rights to use the surplus wood from Dinesen. Dinesen is a world-renowned Danish manufacturer of high-end plank flooring that supplies galleries, restaurants, mansions etc. These customer specific projects generate a lot of residual wood which is now being used by Reform to create the new UP kitchen design.

This collaboration is an important milestone for Reform’s founders who have had a long-held wish to offer a sustainable kitchen design. It not only has a positive impact on the environment but it also enriches the story of the design.

I really like the idea of this sustainable kitchen design so I wanted to dig a little bit deeper to get a better understanding of the story and the product. I put some questions to Jeppe Christensen and Michael Andersen and here is what they had to say.

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