Danish design brand Reform is a really interesting company. It was founded back in 2014 by Jeppe Christensen and Michael Andersen who had noticed a growing interest in custom-made wooden kitchens. However, they were also aware of the fact that such kitchens are not particularly affordable and are often over budget for most people. They set up Reform as a way of offering extraordinary design at a reasonable price.
In order to do
But for it’s latest design, Reform has collaborated with Lendager Group, one of the world’s top architecture firms when it comes to sustainable buildings and the circular economy. They chose to work with Lendager Group as it has exclusive rights to use the surplus wood from Dinesen. Dinesen is a world-renowned Danish manufacturer of high-end plank flooring that supplies galleries, restaurants, mansions etc. These
This collaboration is an important milestone for Reform’s founders who have had a long-held wish to offer a sustainable kitchen design. It not only has a positive impact on the environment but it also enriches the story of the design.
I really like the idea of this sustainable kitchen design so I wanted to dig a little bit deeper to get a better understanding of the story and the product. I put some questions to Jeppe Christensen and Michael Andersen and here is what they had to say.